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Social media is the newest tool for advertisers, as the article I read today in Crain's Detroit Business states. Bill Shea tells about the video conferencing application ClickCast. People who post a question in their status on Facebook.com (the biggest social media outlet) can participate in the conference. This status is linked back to the video conference where they can join in the chat. Shea says that there are "more than 350 million active members and is the No. 2 most visitied site worldwide." This new ClickCast application is meant to get new users on board. An adverstising agency in Rochester, MI is where the application was developed by Daniel Cobb when the recession hit. He used the technological skills of others and the niche was born.
Connections between the film director of "The Cove" and dolphin advocates helped to make the film a "semifinalist for the five Best Documentary entry slots at the Academy Awards." Whole Foods Market brought "more than 80,000 online participants" to use ClickCast and to talk about foods that are healthy with the "chain's "Renegade Lunch Lady" at the helm." Many connections take place that put people where they need to be to develop their ideas and to build big business.
One thing I really like about this application (which I haven't yet used - but in the future I will) is the shared online shopping experience Shea speaks of in this piece "Friends in advertising". Friends can connect online live on web cam to talk about the thing that they might be considering purchasing.
Shea lists his contact information in the Crain's piece as follows:
Bill Shea: (313) 446.1626 bshea@crain.com
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