Monday, February 22, 2010

Assignment 4 - #4 "Facebook to Nonprofits: More Pages, Fewer Apps"

Nonprofit organizations want to make their Facebook account usage most efficient. One way to do this is to use pages as well as groups.  This note is directly from Facebook:  "Note: Creating an unauthorized Page violates our Statement of Rights and Responsibilites. If you violate any of our terms or policies in any way, we may remove you as a Page administrator, remove the Page, and possibly disable your Facebook account. Please create a Facebook Group to establish an unofficial "fan page"".  Pages are more powerful than groups on Facebook. 

Pages are used to raise awareness about videos and other vital pieces of information related to the organization or business of the "official representative".  It is the place to notify others of  events, dates and times, updates from previously integrated blogs and more.

The article tells us that some organizations and businesses remove their efficiency from their pages by loading them with tons of applications that aren't helping their cause. The Facebook page is where the users can comment with Facebook without going to another site. It is not necessary to direct them elsewhere because they can make their comments right on the page.

Mrs. Zuckerman is a person working in marketing and nonprofit organization initiatives and who recently pointed out the mistakes stated herein.  She suggests that "less official notes,  photos and other content" be included in the posted videos on the organization or business pages.  More fun is what is needed to be added to these pages.

There are many users jumping on this method to raise funds for their organizations. Some of the projects the article refers to include memorials to victims, gay marriage, and protests. Facebook is also setting up with groups such as Project Red and the World Wildlife Fund to possibly "sell charity gifts to users".

A lot of information comes from "Mashable", another social media blog that I am currently using myself.



http://mashable.com/2009/06/25/facebook-cause-pages/    

http://mashable.com/2009/06/25/facebook-cause-pages/  

Greenovationtv has 19 pages on their Facebook account. These pages take you to information that Greenovationtv find valuable and interesting.  Check out these sites:  http://www.facebook.com/pages/manage/?act=48956013#!/powerstockapparel
The Environment Report at http://www.facebook.com/pages/manage/?act=48956013#!/environmentreport

Go to Greenovationtv for more interesting "green" sites.

Applications on Facebook I have been informed are not always so good. They are the source of viruses and problems, I've been told. I am careful about which applications I allow and use on my Facebook account. I would like to learn more about this because I sure get alot of notices from "friends" that request me to use many different applications. I ignore or hide most of them.


Information in this blog comes from http://blogs.wsj.com/digits/2009/08/28/facebook-to-nonprofits-more-pages-fewer-apps/tab/

4 comments:

  1. Hi Kathie, I'm a bit confused on your blogs are you doing google buzz, facebook and twitter as seperate blogs?

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  2. What is confusing? I appreciate your feedback. I will try to clear up the confusion if you tell me what confuses you. Yes, I am blogging at various times and on the seperate topics of the assignment. Please take a look at all of them. There is a lot of information I have provided and have more to come. Thanks again.

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  3. I like your point about not putting things that are "too official" to your fan page and instead making it fun. Because, in reality, fun really attracts people to your site! And once you hook someone by a first glance, they will most likely look into your company even more.

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