http://www.curvedetroit.com/
http://www.tedxdetroit.com/
http://www.motorcityconnect.com/
This past week I attended an event at the Fairlane Campus of the University of Michigan Dearborn. “Effective Use of Social Media” was presented by Charlie Wollberg. I arrived on time according to the time listed on the confirmation email I received, however the presentation had already started before I got there. About 20 attendees watched attentively while Charlie quickly went through Powerpoint slides and talked about social media. I missed his presentation about Flickr but I know it is used for uploading and sharing photos.
Youtube.com is used for business and entertainment and has “121 million visitors each month and 10,000 hours of programming everyday”. It is the place we get to watch all of those great videos we all love and also where we can upload our own videos and share with others who want to laugh or learn something new.
Foursquare is something I had never heard of before. It is a great way to “hypertarget” Charlie says. Hypertargeting allows you to track the things you do, or others to track what you do and you track what they do. You get the picture? Check out this video:
Credit goes to: http://weigend.com John Callahan (of MySpace / Fox Interactive Media)
http://www.youtube.com/watch?v=p57l9FzeKl4
Charlie also mentioned “hypercasting” which is “hyperfocusing”. This means new platform of advertising. Check out the link the see this new way of digital marketing and how” individuals, news organizations, corporations, non-profits and others” are using this tool to make life more efficient and profitable. http://www.mudd.com/hypercasting.aspx
Hyperfocus as defined
“From Wikipedia, the free encyclopedia
Hyperfocus describes an intense form of mental concentration or visualization that focuses consciousness on a narrow subject, or beyond objective reality and onto subjective mental planes, daydreams, concepts, fiction, the imagination, and other objects of the mind.”
Charlie is “Creative Director. Marketing Strategist. Brand Developer. Keynote Speaker. Social Networker. Business Builder.” He is involved in many things in and around Detroit. He mentioned “The Long Tail” but did not in anyway expound it at all. He simply asked if anyone had read it when he was recommending some reading materials.
Another book Charlie recommended included: “The Purple Cow” by Seth Godin. I checked it out and this is what I found about the book: "Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a call for marketers who want to help create products that are worth marketing in the first place."
(Retrieved from: http://www.ibsaf.org/ibsafworld/2008/march/BookWormz/Bookwormz.asp)
Social Media is Not a Broadcast Medium from Charlie Wollborg on Vimeo.
Taken from: http://www.vimeo.com/7975575
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